Topshop

Oxford Street

Retro 70’s tripes, statement spots, every floral composition you can think of, from compact and placed Ditsy to large scale statement prints. Lots of dark bases Monochrome 80/90’s style polka and dalmatian prints. 80’s bomber had come out to play, paired back with festival ditsy florals. 80’s power dressing is very key looks, colour palette black and white, and mustard as a base and highlights. Looks very neat. Lots of rainbow stripe slogan typography tee on white bases, looks very fresh and gives a cool summer casual vibe.


Forever 21

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Forever 21 went for for the 80/90’s power dressing look as one of their main trends. Again colour palette seemed to be the monochrome black & white, with pops for mustards as the main key highlight tone. All sorts of checks, paired back with bold classic vertical stripes in a foundation colour palette. Dogtooth checks in classic colour palette, lots of grey organic tones, from trousers/skirts, tailored & cropped jackets, to even bombers style coat, which I thought looked very new and cool. Colour blocking 80’s fisherman jackets, graphic style tees were very simple, one colour typography slogan tee in simple one colour pigment print, from varsity style slogans to bold scale number tees. Versatile & easy layering pieces.


H&M

H&M, have gone more for the sporty style varsity look, They still had classic floral ditsy prints, but they went big on the sport trend. Race car style tops, which Tommy Hilfiger latest collection was based on. Lots of licensed 90’s style American sweaters, from drink companies, like coke and pepsi, which looked very strong. Again typography graphics were the main style, clever positioning, not just front facing graphics, but down arm sleeves, and front and back placements together which always looks cool.